Project Description

Trico Wiper Blades

THE BRIEF

As a global brand, TRICO part of the First Brand Group required quality and consistent design. From trade product advertising, to full interactive presentation, promoting the key products to both the trade, distributors to consumer outlets is essential.

A key part to the projects is developing effective pack design for both TRICO range of products, but part of the sister company, CHAMPION. Internal branding, and individual clothing brands, have been created to keep the key images for TRICO to the fore.

BACKGROUND

TRICO is proud of its windshield wiper products protecting more drivers every year across Europe.  As a “First in Industry” global windscreen wiper blade manufacturer, TRICO has always been a brand that offers superior wiper systems.

Designed and engineered with Original Equipment rigor and quality, our wiper products serve vehicle manufacturers, technicians and drivers everywhere. From conception to production and delivery, TRICO provides superior visibility solutions – from full wiper systems to wiper blades, arms, motors and linkages – making tomorrow safer for everyone on the road.

As part of the First Brand Group, TRICO work in conjunction with it s sister company CHAMPION, famous for its spark plugs.

“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”
STEVE JOBS - APPLE
“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”
STEVE JOBS - APPLE
TRUSTED BY GLOBAL BRANDS

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