WRW brand, was over 20 years old, and requires updating to a modern look. Investigations, and discussions with both internal staff and external clients to determine the current perception of WRW.
Certain elements are to be retained, from colour and simplicity. Once a new brand is developed, this will need to be implemented on websites, signage, livery and documentation.
A secondary strapline that encapsulates the forward thinking of WRW will need to be implemented.